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Persona Investigation

An emerging requirement for Personas across several departments expanded the scope of what would normally be required for creating personas. This diagram puts into context what that scope could drive in terms of the need for analysis and the scope of the different personas.

Followed by:
  • Demographic analysis
Preceded by:
  • Data Analytics
  • Contextual Interviews
  • Online Surveys
  • Ethnographic Studies
 
Tools:
Adobe Illustrator
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